Technology is constantly evolving for improvement. Every day new digital marketing trends are coming like new digital marketing strategies, GA4, live videos, voice search, etc. So, you need to keep up with these trends to stay ahead of your competition and increase sales.
To help you hype your business, we have compiled the latest trends in digital marketing. Continue reading to take advantage of these trends and grow traffic like crazy next year.
12 Digital Marketing Trends You Need to Keep in Mind
Following digital marketing trends will not only help you boost your business in search engines but also engage with your customers in a better way. Here are 12 digital marketing industry trends to grow your business in 2024.
Digital Marketing Strategy Trends
Use these digital marketing trends right now to enhance customer experience and increase sales in your online store.
Interact with Your Audience
Technological advancement allows your audience to have a two-way experience. How? Create quizzes for your visitors to answer, interactive infographics, and videos. When the quizzes relevant to your brand pop up, your visitors get value in their visit and you get the necessary customer information. For example, if you have a cosmetic brand, create a questionnaire about their skin type and suggest products that help solve their problems. The same goes for interactive infographics and videos. When visitors notice you are providing valuable information, they get interested in your brand which allows you to grow your business and sales rate.
Virtual Reality (VR) Technology
Before people used virtual reality for playing games, however, now many brands implement VR technology in their websites to provide audiences with realistic feelings about using their products. It allows your target customers to try your products virtually and make them feel like they are physically present in your store. For example, if you have a lipstick store, your target audience can try different shades and see how the lipstick looks on their lips. Hence, try out VR technology for your products and services to stay one step ahead of your competitors.
Artificial Intelligence (AI) for Customer Queries
Though artificial intelligence is still not updated enough to provide 100% accurate answers to customers’ queries, it will be a huge deal in 2024. The AI automation system is simple, when a customer writes a question, it will automatically reply with a relevant answer. It will ease your 24/7 support team. Just search for the questions your target audiences may ask and create a questionnaire and answers. It will help you improve customer service and engage with them.
Voice Search
If you have seen vlogs or YouTube videos online, you may have noticed many people use Alexa and other voice search applications in their homes. Why? People are getting lazier and more impatient day by day. So, instead of writing what they need, they directly ask the voice applications to search. It is also a good strategy to improve your website SEO as searchers speak in a very natural conversational tone with long tail keywords in their queries. So, research relevant keywords and create a questionnaire so that when a customer asks a question, your website will pop up at the top. Also, ensure your voice search application is mobile-friendly because most searchers use their mobile phones to search for what they need.
Word of Mouth Marketing
Word-of-mouth marketing is your customers promoting your product on various social media platforms. When customers see other people have a positive experience using your products, it enhances your customers’ trust in your brand. So, always encourage your customers to leave a review of your products and attract new customers to make lots of sales. Though it is a very traditional method, it always works. Implement this digital marketing strategy to expand your brand’s popularity and sales.
Short Video Content
Nowadays people do not like to spend hours watching videos instead they prefer short 60 or even less-second videos. You may have noticed whether people need it or not, they continuously scroll through their phones watching short videos. So, create beautiful, creative, and relevant shorts and upload them on these popular social media.
TikTok
Now Tiktok is popular for entertainment purposes however, there’s a high chance it will dominate the digital marketing landscape. So, create trending and interesting videos related to your brand and upload them to your official TikTok account to engage with your target audiences.
Facebook is another popular social media platform that everyone uses for business promotion. You can make creative sponsored posts and ads to attract audiences and guide them to your website and Facebook page.
Create catchy and relatable content that represents your brand. Use trending templates and music to showcase your products and services. Show fun moments of behind-the-scenes moments of your store or employees. research popular hashtags and use those in your posts to rank on Instagram.
YouTube
YouTube is one of the best ways to make your business viral as you can rank in search engines with good SEO-friendly videos. If you provide services or sell products, create amazing shorts related to those. Ensure the video reaches your target audience and boosts your brand’s popularity rapidly.
Regardless of where you post short video content, do keyword research and use those keywords in the video speeches and the title. It will help you rank your shorts in search engines and get found by more target customers.
Live Video
Nowadays Live videos or live streams are becoming increasingly popular. HubSpot stated that 54% of customers prefer video content. They are longer and showcase more details of the products or services you provide. Live streaming helps you showcase your products in real-time and build trust with your audiences through different events and product or service demonstrations ensuring your sales improvement rapidly.
PPC Trends
Utilize Pay-Per-Click (PPC) advertising to drive traffic to your website. If you are afraid it will cost you a fortune, do not worry, you can spend as much money as you want because you only pay when a customer clicks on those advertising. Also, you can choose your targeted customers by selecting location, language, and device.
Thus, without worrying about the cost, implement PPC trends in your 2024 digital marketing strategy. Create engaging ads and campaigns and increase organic traffic in a short time. For PPC trends, you can schedule ad time by checking which time your target customers click the most.
Influencer Marketing
Hiring a popular social media personality to promote your brand can attract a lot of potential customers. Everyone has a favorite influencer they follow hence, do some research and contact a micro-influencer with 1000 to 10,000 followers. Usually, the marketing strategy is you provide them with free products or make payment negotiations. What’s next? They will do a live video or post pictures with captivating texts to promote your products on their pages.
You may have to spend some money on these popular personalities however, they can create interest in their followers with their unique selling points and grow brand awareness.
Artificial Intelligence (AI)
Did you know there are so many things you see in social media that are Artificial Intelligence (AI)? 60% of searchers can get their desired answer with AI applications on many apps and websites easily. Hence, there’s a possibility that Artificial Intelligence (AI) will dominate digital marketing trend in the future. Here are some applications you can implement in your digital home to create a better customer experience.
Creative Content with Chat GPT- 4 Turbo
If I had to say one benefit of using Artificial Intelligence (AI) content, it is cost-effective. Firstly, Artificial intelligence can produce high-quality content without human assistance. It can suggest relevant keywords to increase your ranking and visibility rate online. Also, when a human may take 2 to 3 days to produce SEO-friendly content, AI will create it faster. So, using Artificial intelligence for your social media and website content is beneficial, and efficient and can save you a lot of money.
However, If you want to incorporate Artificial intelligence (AI) for content creation, I highly recommend hiring a skilled employee who can edit the Artificial Intelligence content like human writing. The reason is if the search engines can detect AI from your content, it will never rank hence, no visibility and traffic. So, research how to use Artificial Intelligence (AI) for your brand efficiently and impress your target audiences with high-quality out-of-the-box content.
Visually Attractive Graphic Design
Artificial intelligence (AI) is a helpful innovation for Graphic Designers. It can do many boring tasks like background removal, color adjustment, image cropping, and correcting many other errors which help designers to design creative images more efficiently. Also, Artificial Intelligence (AI) can provide you with many unique ideas for your brand. It will help you enrich more potential customers and lead them to take action.
However, Artificial intelligence designs lack human touch Hence, professional designers and search engines can detect it easily. So, I recommend, taking ideas using the latest AI graphic design tools and designing creative visual styles that engage with your audience and speak your brand message vividly.
AI-Driven Chat Bots
Artificial intelligence (AI) chatbots are a great way to market and advertise your brand’s products and services. It can interact with your target customers in one-on-one conversations, answering their queries and getting necessary information from clients to provide better customer service. It can answer queries 24/7, hence, research what questions your client usually asks and create a set of questions. It will help you connect with your customers better. Though artificial intelligence still can not provide 100% accurate answers, it will be a great asset for communication in 2024.
User-friendly Web Content
The era of keyword stuffing is gone. Now, search engines love informative user-friendly content. As a result, you need to use relevant keywords naturally in your website content to rank.
How to make your web content user-friendly? ensure readers can go through it easily and quickly. First, research relevant keywords and write your articles with bullet points, headings, sub-headings, short sentences, and paragraphs, and also ensure it is engaging. When customers and search engines see you are providing necessary information and your visitors are staying longer to read your content, you will be able to rank on the first page of the search engine.
Hence, connect with your audience with SEO-friendly content and thrive your business in 2024. Remember, the more people will notice your website presence online, the better your sales and traffic will be.
Tell Stories with Human Written Content
Use human content to impress both search engines and target audiences in 2024. Although I suggested implementing Artificial Intelligence in your website and SMM Content, search engine loves human-written content. This is why when Google crawlers check your content, they judge whether it is written by a human or not.
Also, nothing can beat human creativity. While Artificial content looks highly professional, human content looks interactive. The tone is completely different. The content may have some errors but the consumers will feel like they are talking to you directly or you are directly telling them about the services or products you sell. Thus, use Artificial Intelligence content in places where search engines do not care, however, use human interactive content for your digital home as visitors and Google always check with hawk eyes. Human content will always help you to rank in search engines with ease.
Push Notification
Using push notifications, send engaging messages to notify your clients about their appointments, sales, offers, and receipts. The messages should be actionable. Thus, while creating the messages always check if the messages are relevant to your customers. You can also use their information to send them messages that are beneficial to them and will make them return to your website.
Just a little reminder, do not send push notifications frequently. If the messages annoy the customers, they may turn off your website notifications. So, use this effective push notification tool to send meaningful messages and create a long-lasting bond with your customers.
Email Marketing
Use Email marketing to regularly communicate with your users in a personalized manner. You can use their provided information to send relevant emails to their inbox and turn them into your customers. It is estimated that 60% of customers purchased with promotional emails.
Hence, it is a great way to improve sales. However, do not send multiple emails to your consumers every day. Use their data to create personalized content, trigger their interest, and drive them to your website to make a sale. Trust me, if you can use email marketing effectively, will it not only grow your audience but also traffic and sales rapidly.
SMS Marketing
You may have noticed many brands send messages directly to notify you about sales, offers, or other important information. what does it do? Firstly you do not have to continuously check their site for news, secondly, they notify you so that you can make a purchase. So, it is a great method to make a connection with your consumers.
Thus, Just like email marketing and push notifications, SMS marketing is one of the digital marketing trends you need to follow to stay ahead of your competition. So, promote your products and services along with new arrivals creatively. Also, keep the unsubscribe button so that they can opt-out anytime they want.
Google Analytics 4 (GA4)
Did you know Google Analytics introduced its new version GA4? It will completely replace the Google Analytics Universal. Hence, to stay updated with the new trends in digital marketing, start using GA4. There are many benefits of using GA4 such as it provides you with a better understanding of your user’s journey, ensures customer privacy, etc. There are both paid and free versions thus use what works best for you and stay updated.
Summing Up
Experiment with these digital marketing trends to grow your business in 2024. If you do not know which one to choose, pick one of the trends and implement it in your brand. Upon getting comfortable, start working with other trends and grow your business with a successful digital marketing strategy.
FAQ
First, check your website condition and take notes on where you need to make the improvements. For example, your website does not have voice search or your content is not SEO-friendly. Start working on those. You do not have to hurry. Just use the right strategies and your traffic will grow automatically.
It is estimated that 4.9 Billion people use social media globally. You can engage with your customers around the world via different social media platforms like LinkedIn, Facebook, Instagram, Twitter, etc. So, reach your target customers by informing them about your product or services. Upload humourous content, fun videos, and images. Tell them about your brands and build a connection with them. It will increase your brand's popularity, traffic, and revenue.
You should target Gen Z for making the most sales. Gen Z is known for being online most of the time. So, they will become regular online customers in the future. Thus, portray your brand story, create interactive content, hire influencers for promotion, and spread amazing visuals on different social media platforms. The more you will be visible in front of them, the better sales you will be able to make.
