Importance of Google Search Trends to Create SEO Strategy That Brings Traffic

Google Search Trends is your reliable friend that helps you stay one step ahead of your competitors in this digital era. It provides valuable insights for your brand, ensuring your content ranks and dominates online. Continue reading to learn everything you need to know about the SEO Google Trends tool and how it helps you create search engine optimization strategies that drive online presence, traffic, conversion, and revenue. Let’s dive in!

What is Google Search Trends

Google Search Trends is Google’s magical free tool where you can find trending topics people are searching for and create an SEO strategy that answers searchers’ queries and ensures traffic growth. You can choose your location and niche to find the topic’s search volume and create content that has the best possibility of ranking in search engines. 

For example, if you are a photo retouching company that specializes in jewelry retouching and you want to create content on jewelry-related topics, put jewelry photography or retouching on the search bar. You will see which types of topics are trending and find the one that has the higher chances of ranking. 

Google Search Trends are helpful for: 

• Understanding your niche popularity over the years.
• Finding popular search queries for years.
• Finding topics based on geographical trends. 
• Search volume over specific topics and categories to choose from.

Google Search Trends Functions

Google Trends is one of the best tools for SEO trends, searching relevant topics online and implementing them in your content for ranking. Let’s see SEO Google Trends functions for a better understanding of how it works.

Time

You can analyze niche or search data popularity with Google search trends. For example, you want to see the popularity of the purse business since 2010. Just place the year number, and it will show you clear graphs of how purse businesses have been doing over the years. The same method goes for topic selection. 

You can check trending topics in different timelines like- daily, weekly, monthly, or even in years to create SEO strategies with Google Trends that ensure your ranking.  

Regions

You can do specific region-based research for creating an SEO strategy with Google Trends. For example, if your target audience is USA-based, you can filter the region to see where your target audience is the most active and promote your business targeting those areas. 

For example, Snow boots may be trending in the USA’s colder areas. You can also use Google search trends to attract your local customers. 

Categories

You can do keyword research based on categories on Google search trends which is super helpful for finding niche-related topics. For example, if you have a hospital and you want to promote it, write hospital in the categories and you will find trending hospital-related topics people are searching for. You can write content using those trending search terms and get found by your target audience. 

Keyword Research

Here comes the most important function of Google Trends – Keyword Research. After choosing the time, region, and category, type what type of content you are interested in writing. Google Trends will show you specific topics people are searching under the topic as well as show the search volume. 

For example, if want to write about jewelry retouching and find most people are searching “how to retouch jewelry”, you should write with this keyword, enhancing the possibility of ranking and traffic growth.

3 Important Reasons You Must Use Google Search Trends

Using Google Trends for SEO strategy is super helpful. Let’s see why:

• SEO Google Trends help you understand Market Trends on a weekly, monthly, and yearly basis, ensuring you can see what people are searching for at that time and create marketing and content strategy for your brand. 
• You can create marketing campaigns focusing on seasons like holidays and major events and generate traffic. 
• With Google Trends time, region, and categories, you can check what your target audience is searching now, creating SEO strategies that help you rank higher in search engines. 

How to Google Trend to Bring More Traffic

We have talked about the Google Trends functions and why you should use them. Now, let’s see how it can help you in organic traffic growth.   

Relevant Keyword Research 

Google Trends keyword research is a great way to find trending topics for your company. 

• Place a keyword and see its popularity among searchers. For example, which one is trending in the USA now “women’s shoes” or “men’s shoes” and decide to work with the one that people are most interested in.   
• You can find great short-tail and long-tail keywords to write content that ranks. 
• You can also compare two or more keywords to choose the most effective and popular one to work with. For example, hat product photography, hat photoshoots, or hat photography tips. All these three keywords are popular. You can compare and choose the one that you think would be most effective for bringing traffic. 

Competitor Analysis to Rank Higher 

The competitor analysis on Google trends is really easy and effective. You can research your competitors as well as compare keywords to see who captured the most target audience attention with the reason. It allows you to improve your content strategy and get more traffic effortlessly.

Plan Content with the Latest Google Trends

In Google Trends, click on the “Trending Queries” to see all the topics people are interested in right now. While choosing a topic, you can also see the historical data and predict future trends. 

The trending topics may not be relevant to your niche. Thus, I suggest not posting it as a website blog. However, you can write about a trending topic for a holiday or a specific event to engage with your audience and post it on social media, LinkedIn, or as a video to connect with your audience.

Update Existing Web Content

Often it happens that a blog needs to be updated to improve ranking like fixing H1 or a new section needs to be added. You can use Google search trends in SEO for this purpose. 

You can research your competitors and keywords and update the blogs accordingly. For example, you wrote a blog on “retouching Tips” but it did not rank so you can research on Google search trends on what keyword you should replace it with and update the full article. Just ensure the content covers the focus keyword and answers searchers’ queries. 

Do Expert Product Promotion

Boost product sales with expert Google Trends. Look for “Trending Products”. If your niche product is trending, create content based on it and promote it on your website and social media platforms. 

You can also run ads on the product focusing on your location with engaging copy and visuals to attract target customers and increase sales.

Improve Your YouTube Channel’s Visibility

YouTube ranking is different from website ranking thus, keyword researching will also be different. Go to Google Trends and choose YouTube Search, your country, time, your niche/category, and your desirable topic, it will suggest you trending topic based on your niche. 

Create engaging videos with trending topics and relevant keywords to do YouTube search engine optimization (SEO) and rank on YouTube Hassle-free.

Finale

I love Google Search Trends for creating SEO strategies because it is super easy to use. You can easily find relevant keywords based on your target audience’s location and liking, ensuring you can connect with them and drive engagement, traffic, and conversion.  

Try this cool tool and improve your website traffic. However, if you are busy selling products or services and do not have time to make an SEO strategy, Next Bell Ltd. is here to help you. From strategizing SEO to optimizing, we ensure your brand ranks at the top of search results, bringing lots of organic traffic and customers.