Unlike other social media platforms, YouTube is a video-sharing place. So, you may have a question “Is YouTube social media” The answer is yes. Not only is YouTube considered social media but also the second biggest search engine after Google. Thus, a great place for boosting your brand identity and services.
So, read our article to know what makes YouTube social media, how to use it to boost your business, and what you should avoid to create a successful YouTube channel. Continue reading!
Is YouTube Social Media?- Complete Details
Does YouTube count as social media? Yes and a very powerful one. Now, let’s explore the types of social media and where YouTube falls under.5 Types of Social Media Platforms
When you think about social media, what comes to your mind? Facebook, Instagram, and Twitter, right? However, there are more social media platforms than you can imagine. So, let’s explore the five types of social media platforms and some popular examples.Social Networking Platforms
Social networking sites are the sites people know and use the most such as Facebook, Instagram, LinkedIn, Pinterest, Snapchat, etc. On these platforms, you can post fun & relevant videos, content, and images to engage with your audiences.Video Sharing Platforms
As the name suggests, you can create user-generated content and share long and short-form videos on these platforms. You may have already understood what type of social media is YouTube. Another popular example is TikTok. These platforms are thriving now for video creation and sharing information.Discussion Platforms
Quora, Yahoo! Answer, WIKIS, Online Magazines & Newspapers are considered social discussion sites. Here, people discuss several topics and share information. Everyone participates equally and shares their thoughts which helps them build a community and gain knowledge.Communicative Platforms
X & Tumblr a prime examples of communicative platforms. You can connect and communicate with other people through short and long content on these platforms. Also, share information regarding many things.Gaming Social Media Platforms
Nowadays many games connect players worldwide through platforms like Discord, Twitch, Steam Community, PlayStation Network (PSN) and Xbox Live, GOG Galaxy 2.0, and Nexopia. People play games, meet new players, invite them to these platforms, share information, and build a community with like-minded people.
Why YouTube is Social Media?
YouTube is a video-sharing social media platform. Let’s dive into why.Share Ideas & Information
The very first reason that makes YouTube a social media platform is people share information about their brand, niche, and expertise via videos. For example, if you have a food brand, you can attract your target audience by creating videos related to food like how-to make food, sharing recipes, fun moments, behind the scenes, etc. The purpose behind sharing videos related to your brand is to aware users of your services and enhance engagement.Two Ways Interaction
Just like Facebook and Instagram, you can interact with people in the comment section. When you share content on your YouTube channel, users can actively comment and share their thoughts. They can also subscribe to your channel and turn on the notification to get the latest updates. So, it is just as interactive as other social media platforms, making it a valuable video-sharing platform.Free Video-Sharing Site
YouTube is a video-sharing site that creates user-generated content for free. Different brands, influencers, freelancers, and content creators share videos to attract audiences and promote their services and these content are completely free to view. You can view these videos for entertainment and learn things. For example, I have learned cooking and Photoshop tutorials from YouTube and use the learnings in my daily life.Builds Community
Just like X, Facebook, and Instagram, YouTube builds community by connecting users all around the world. Users can have a conversation with one another in the comment section or sometimes debate about a topic. From news to movies to gaming, users can find their favorite niche, watch videos, engage, and foster relationships with like-minded minds.Run Ads
The Last reason that makes YouTube social media is you can advertise your business on this platform. Through YouTube ads, you can attract more viewers to your channel and enhance revenue, subscribers, and likes. However, ensure your ads are engaging to make viewers click or they may skip the ads.Boost Your Business with YouTube Channel
Is YouTube social media? Yes, YouTube considered social media and you can use it to your advantage. Follow our tips and attract millions of viewers with creative and trendy videos. Create Videos Targeting Your Audience To succeed in YouTube social networking, you need to create videos that your viewers like to see. So do these things to attract the right audiences to your channel.- Clearly understand your niche.
- Determine your target audience.
- Research your competitors and find out what type of video content they make and what your audiences like the most.
- Follow the latest trends and create creative & fun videos.
- The videos should make the audience feel like you are talking to them, ensuring engagement in a one-on-one conversation.
Write Video Title & Description with Keywords
To appear on top of search results, you need to use search engine optimization services to research keywords. It will help you find how searchers search your niche and write eye-catching titles. The title should be clear and descriptive. As for video description, you need to utilize SEO content services and ensure the description is well-written with target keywords. Do not stuff keywords and try to use them naturally in your sentences. Write clear messages so that the description summarizes what you are going to show in your videos.
Create Stunning Thumbnails for Confirm Clicks
While your SEO-friendly title and description will help you appear on top of search results, a stunning thumbnail will ensure users click on the video. Thus, the thumbnails need to be clear and portray what users may see in the video. For example, if you are going to show a background removal process, create a thumbnail showcasing the before and after effects to ensure the user clicks to see the process. You can use two types of thumbnails for your video content.- Create a thumbnail using a moment from the video. It is relatively easy as you just need to edit the thumbnail by photo editing and make it eye-catching.
- Customize thumbnails according to your topic. It is a better option as the thumbnails look creative and grab more attention of the viewers. You can also take professional photo editing services to customize stunning thumbnails at affordable prices.
Communicate in the Comment Section
YouTube social media is a site that helps you engage with your audience in real-time. So, go through the comment section regularly and when a user asks you a question, always reply and encourage your users to leave comments in videos. You can use these three tactics to motivate users to leave comments.- Do a Shout Out. In every video, mention the new subscriber’s name and where they are from. It will encourage them to subscribe to your YouTube channel and become a regular viewer.
- Ask Viewers to leave their thoughts. In the video, ask users relevant questions like “What did you think of this video? Let us know in the comment section.
- Send gifts to regular commenters. Occasionally create contests and send gifts to the users who engage in your videos regularly.
Rank in Search Engines
You may have noticed when you search for something in Google, many ranking videos appear along with articles. So, how do you rank your videos in search engines? You need to make relevant videos with the right keywords and fun elements, ensuring your audience keeps watching the videos. When your videos get a lot of views, shares, and likes, the search engine will consider them as useful video content for viewers and rank them higher. Also, try to use keywords in your speech. If you cannot remember, write long-tail keywords and important sentences in your note to ensure your ranking online.
Hire a Professional to Manage Your YouTube Channel
YouTube social media helps you expand your business globally. However, it is time-consuming to manage a YouTube channel as you need to continuously produce high-quality and creative videos, keeping the shared video relevant and trendy through professional video editing. Also, need to find new possible topics to upload videos for a long time. So, if you do not have time to manage your YouTube channel, take our professional social media services and graphics & video editing services. Our experts have years of experience in growing various YouTube channels. Thus, from planning, keyword researching, and creating thumbnails to editing your videos, we offer all at affordable pricing. Get a Quote now to increase viewers and rank in search engines.Take Creative Digital Solutions for Your Business Growth
Things You Need to Avoid to Grow Your YouTube Channel
Some mistakes will hinder your channel’s growth or can even take down your good videos. So, avoid making the mistakes below to immortalize your videos on social media.
- Posting videos inconsistently. You need to maintain consistency in uploading videos. It does not have to be daily but weekly. Choose a day and upload videos routinely. It will create value for your viewers and help them engage with you better.
- Boring & low-quality videos. You need to keep up with the digital marketing trends and create high-quality, clear, and humorous videos. Remember, the audience will only watch your videos when they get the value that they want with a clear message.
- Lack of engagement. While making any video, Talk to one person in “You” Tone so that the viewer feels you are talking to them and telling them specifically what to do.
- Copyright issues. Ensure the content, music, images, etc. are authentic. Do not use unauthorized content for your videos because if you get copyrighted, your videos will get taken down immediately and you may even face legal consequences from content owners.
- Do not use vulgar language in your titles and videos. Sometimes video creators use popular slang for fun, however, do not directly say vulgar words or sentences that may result in monetization. If your videos are pleasant and relevant, they will stay forever on YouTube and you will get found even after many years.
- Do not dream of overnight success. It takes time and immense effort to get subscribers and viewers. So, continue posting good videos and engage with your audience, you will be able to grow your YouTube channel and make money out of it.
Final Verdict
Is YouTube social media? Yes, and YouTube is the most popular site right now. Every day thousands of videos get posted to this search engine and people get their needed information by watching long and short videos. Thus, know what your users want and answer their queries in videos to engage, rank, grow, and immortalize your YouTube channel.
FAQ
Users spent more time watching shorts than watching long videos. So, it is a great strategy to gain viewers. If your shorts are informative, it will lead them to your channel, encourage them to watch your main videos, and become subscribers. However, make the videos engaging & relevant.
You can. However, you need to get accepted into YouTube's partner program first. To apply to the program, you need to have at least 1000 subscribers and 4000 watch hours in one year. When you reach this target, they will check your YouTube channel and reward you.
You can earn $1-2 dollars per thousand views however, the payment may vary depending on video length, format, audience engagement, and relevancy.
