Why have a website? A website can turn your small businesses into a brand, and convert visitors into leads and then customers. There are so many reasons why every business needs a website. We will discuss those reasons and benefits in this article now.
12 Reasons Why Every Business Needs a Website
You must design & develop a trendy website to stay updated and grow your business online.
1. You Own Your Website
More or less every small business starts with social media platforms. However, you do not own any pages and stay at the mercy of social media algorithms. Since algorithms constantly change, it can affect your promotions, ban your Facebook page, or lose your followers if you violate any rule.
However, your website is solely yours where you can design a beautiful site to present your brand purpose, build your brand identity, know and interact with potential customers freely, and expand products or services to improve brand reach and customer services. So, promote your business on social media but do not depend on it. Invest in building your dynamic website to create your brand image.
2. Customer’s Expectations
If you have been promoting your products or services through offline and social media platforms, your potential customers may search for your brand on Google to learn updates about your brand.
However, if you don’t have a website to showcase your products or services, your regular and new potential clients may think you are outdated and buy from other brands who have beautifully designed their sites. Also, it is not always possible for customers to visit your physical shop to see and buy new products. Thus, you must build a website with a digital marketing strategy that represents your brand to keep your regular customers updated, increase your online presence, and attract new customers locally and globally.
3. Chronological Brand Story Telling
Your website provides a complete story of your brand and details about the products or services you offer. The best thing about the website is your target audiences can find everything in an organized manner. You can place the products or services in different categories so that potential customers can easily find the products.
You can also tell your brand story on the About page like how you started this business, the hardships, and what made you keep going to continue the business. All in all, a website is a stunning way to communicate with your audience with creative content writing and they get to know you better and build trust and loyalty.
4. Authority & Credibility
Your website is like a digital business card through which your target audience knows who you are and what you are offering. It can prove your business validity and show you are the best site to take service from.
Your potential customers can get their answers like what services you provide, your delivery time, urgent ordering process, and so on. Your website content and FAQ answers will help the customers get to know you better. Thus, the more beautifully and strategically you portray your brand services or products to your target audience, the faster you can establish authority and trust.
5. Showcase Your Expertise
Creating a website, you can showcase your specialty to your target audience and search engines. How? SEO-friendly creative content, published articles, product or service images, graphic designs, and videos can prove your expertise and show you have great knowledge about what you are selling.
For example, you have a product photography company. If you publish articles like how to photograph different products, how to clean them, how to retouch them, and so on. It proves you know your work and can provide a better service resulting in building trust, conversion, and increasing organic traffic.
6. Enhance Visibility Globally & Organic Traffic Enhancement
You need to SEO-optimize your website to show search engines your brand authenticity. When your website and content are SEO-friendly, it enhances traffic, builds trust and authority, and increases visibility.
When you publish content, Google crawlers review sites whether the content is relevant or not. If it is relevant and high-quality blog content, it will rank within the top 10. Meaning, that when potential customers search for your niche with relevant keywords, Google will review your content as helpful and showcase it on top, resulting in website visibility and traffic enhancement.
Thus, to increase visibility and organic traffic, you must build a website and search engine optimization services. The more optimized your website is, the better search engines will like it and increase your online presence.
7. 24/7 Communication & Customer Service
building a website ensures you can communicate with your customers 24/7/365. Isn’t it amazing? You do not have to go to your customers or they come to you physically. You can answer their queries via message or call from your home or office at any time.
This way you can directly tend to your customers and make them happy. If your customers become satisfied with services, they will return and take more services in the future. Remember, your high-quality products or services and 24/7 customer service enhance your customer base and make them stay.
You can provide 24/7 customer service in two ways, with a human or AI. Though AI still can not provide 100% accurate answers to customers, it will be able to with advanced technology. You can also hire capable speakers and writers who can tend to 10 to 15 customers at the same time.
8. Get to Know Your Audience Better
With a fully functional modern website design and development, you can understand your target audiences better and convert them into your customers.
- Keep track of their searches: When potential customers visit your website, you can see what pages they are visiting frequently, the products they are putting on carts, and so on. You can keep track of their overall activities and recommend products they may like. It adds value to customers and increases connection and sales.
- Email Listing: When target audiences sign up for your website, you can get their emails and send them emails to provide the necessary information. It is a great way to communicate with your audience personally. However, you need to offer a freebie or anything that will make them sign up. For example, one free image retouching trial or a helpful PDF or video tutorial. Anything they feel they need and provide you with their emails.
9. Instant Feedback
Whether it is positive or negative, customers can provide instant feedback on your website. It not only helps you improve customer service but also improves the functionalities of your website. Encourage your customers to provide feedback because customer reviews build trust, show brand authenticity, and increase purchase rates.
10. Updates & Announcements
The website is a great place for free 24/7 promotions, announcements, and updates. You can keep your customers updated all the time. You can inform your potential customers about new product’s arrival, new shop openings, offers, discounts, and anything that is relevant and helpful to your audience.
If you post offers and other announcements to your website, it will encourage your customers to visit your website regularly resulting in traffic and ranking enhancement.
11. Improve Social Media Engagement & Viseversa
Did you know you can direct target audiences using both websites and social media? I will tell you how. If you have been doing business on social media, you can place a link to your website and encourage target audiences to visit it. To ensure they visit, you can provide 5% off or other offers on website purchases.
On the other hand, you can add your social media links (LinkedIn, Facebook page, Instagram, and so on) to your website. It will prove your brand identity to Google crawlers and your website visitors can find your social media pages and visit them with ease. So, isn’t it having a website and social media pages help each other in improving engagement and traffic?
12. Stay Above Your Competitions
Know why you need a website? Because when you have a website it shows you take your business seriously and want to expand it worldwide. Your clients visit your site and see what services or products you are offering and how active you are. A website increases brand validity and already takes you one step above your competition. Your sales and popularity increase double in number.
How to Ensure Website Ranking
Does designing a website ensure it is going to rank? No. Then how to make sure your website ranks in search engines and stands out from your competitors? Here’s how:
- Domain name: Choose a domain name similar to your brand. It is a powerful marketing tool that ensures your position in search engines because it is the first thing Google crawlers see. Try to find the same domain name as your company. However, if you can’t, find a domain name that represents your niche. Also, see the domain age because new domains are hard to rank.
- Follow Latest Website Trends: While designing a website, you need to keep up with the trends. Customize your website in a way that looks unique and tells your brand story chronologically like a story. Ensure your website is fully functional and audience-friendly. You can build your website using WordPress or other CMS platforms.
- SEO-friendly Content: After ensuring a fully functional website, it is time to SEO-optimize the website content. You need to fill it with SEO-friendly content. Research keywords according to your niche and write creative and unique service or product pages and blog content. Ensure they are human-written because Google is taking down all AI-written content and prioritizing high-quality human-written that is helpful, and audience-friendly.
- Chronological Story Telling: Every section you add should be chronologically directive. It should tell a story about your services and products, guiding audiences to take action. Also, you should recommend relevant blogs to your visitors. It will keep them engaged in your website. And the more time visitors stay engaged in your website, the more Google bots will take your site as relevant, and helpful and rank it higher.
- Relevant Images & Videos: Only content is monotonous. You need to add flawless post-processed images, graphic designs, and edited videos that captivate the audience’s attention and highlight your niche better. Ensure your images are high-quality and name your images and videos with keywords because images and videos also rank in search engines.
- Call-to-Action Button: Without a call-to-action button, your audience will not know how to contact you. Thus, you need to add a call to action button on the service pages and write titles and subtitles to guide the audiences to take action. A creative audience-friendly website not only impresses your audience but also convinces them to convert to your customers.
Summing Up
Small businesses and brands are stepping up their games and walking side by side by creating websites that represent their brands. Do not stay behind and solely depend on social media marketing. Promote your business on social media platforms, however, invest in your website because the website makes you look professional and builds brand identity. You can also operate it freely and it will stay with you forever. Thus, build a website and turn your small business into a popular brand worldwide.
The purpose of a website is to showcase your full brand information in an organized manner, appear in Google search results, increase traffic, and build a brand identity online.
Whether through a friend review or past purchases, people will search on Google to find your website, check your products and services, and purchase online. Thus, you must build a website that speaks to your brand purpose to keep up with the technology and competitors.
Place the website link on the description, pin comments, verbally say it in live or videos, and provide offers on website purchases to encourage customers to visit your website and buy products.
No. A website is a place where you do not have to work full-time and stay active. You can publish the information or put it on a timer and go on a vacation with ease. The website remains active and does free promotions 24/7/365.
You need to publish SEO-friendly content, stay active, and update content occasionally. When you show search engines that you are providing relevant and helpful content to your target audience regularly, they take your site as an authentic and authoritative site and rank your content, resulting in increasing organic traffic.
Yes. You can bring traffic and customers easily with paid advertisements. However, it is not a forever solution. You need to invest in a website to increase organic traffic and grow your business in the long run.
